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Off-Page SEO: One of the Top 3 Ranking Factors in Google SERP

Your search engine optimization (SEO) strategy is basically divided into two different categories: On-Page SEO and Off-Page SEO. While both are crucial to the success

Your search engine optimization (SEO) strategy is basically divided into two different categories: On-Page SEO and Off-Page SEO. While both are crucial to the success of your campaign, they are on completely different sides of the fence. Today, this article will talk more about Off-Page SEO and why it is crucial for ranking in Google SERP (search engine ranking page).

What Is Off-Page SEO?

This SEO strategy mainly focuses on increasing your domain’s authority, which is done by acquiring links from other sites. To better understand how it works, try this analogy. Think of rubber duckies as your pages and your website as a bathtub. Obviously, you start filling the tub with water (links). As the water level increases, all your duckies are going to rise, too. Meaning, the more you have water in your tub the more likely for the duckies to float without any effort. The same thing happens with your website: It has so many links on it that your pages rank higher effortlessly.

And this is exactly why backlinks are so important.

What Are Backlinks and Why Are They So Important?

By essence, backlinks are links that a website gets from another website. For example, a blog may contain several links to other websites and are used as references. These, in particular, are already considered backlinks. But why do search engines like Google have high regard towards them?

You see, search engines are specifically designed to produce search results, and it is done through the use of a certain algorithm. And in order for them to provide useful search results, they look for qualities in a website that tell them if a number of users like it. One of the many ways users do this is by linking to it on their own blogs, forums, or listing sites just to name a few. This is why backlinks are so important, as they help search engines track and rank websites. And the more backlinks a website has, the higher it ranks.

Clean Backlink Profile

As mentioned, search engines use backlinks in arranging rankings. The more trusted domains your backlink profile has, the higher your site ranks and the stronger it becomes. Keep in mind, however, that this is not about quantity. Just because your site has a plethora of links does not mean it will automatically rank higher. Since search engines aim to provide relevance in their search results, it is only logical for them to consider relevance when evaluating backlinks. The same thing can be said for a backlink that comes from a trusted source. Meaning, you have a backlink from a very trustworthy site, which is something search engines love. Remember: It is not the quantity; it is the quality.

Working With Top Backlinks Providers

There are ways for you to build a successful backlink profile, but you have to be very cautious with how you exactly go about it. Unfortunately, some site owners tried to “game” this process by means of acquiring links from questionable tactics. Now, a reliable and effective means is to work with top backlinks providers, and one of these is none other than WadiDigital. One of Israel’s leading B2B digital marketing agencies, WadiDigital has the “inside connections” for you. Through careful preparation and research, they can provide you with high-quality links, all of which are legitimate and trustworthy!

About the author

Paul Gladstone
Paul has 20+ years of digital marketing, business, and project management experience. He leads B2B Organic Marketing at Wadi, supports Glasgow Rangers, and enjoys off-road ultra running.

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