Overtake Competitors With Google & Bing

One sure way of staying above and beyond your competitors in the search engines is to have an effective search engine marketing (SEM) strategy. In order to rank higher than your competitors in major search engines such as Google and Bing and elsewhere on the internet,...
Dynamic Keyword Insertion Increases CTRs & CPAs

Dynamic Keyword Insertion Increases CTRs & CPAs

The most popular search engine advertising platforms are Google AdWords and Bing Ads. In a Google AdWords campaign, your brand will be able to reach your target customers and be seen across the web through text-based search ads, display ads, video ads, and app ads. If...
Quality Score: The Key To Lowering CPCs

Quality Score: The Key To Lowering CPCs

When it comes to Google and the Quality Score of your ads, it isn’t just about quality—it is about leveraging the most out of your ad spend. As a business, you can have a great copywriter, great ads built around amazing keyword research, and great landing pages on...
Brand Your Non-Profit With Google

Brand Your Non-Profit With Google

You’ve applied and qualified for the Google Ad Grant, you are receiving your $10,000 a month in-kind advertising for your non-profit, and you have strategized on the best way to ensure that you get donors and volunteers for your organization. Now it is time to use...
Attract Donors To Your Non-Profit With Google AdWords

Attract Donors To Your Non-Profit With Google AdWords

Once you’ve applied for your Google Ad Grant and you’ve received your monthly $10,000 in free Google AdWords advertising, it is important that you correctly optimize your ads so that you spend every dollar of it. The worst thing you can do is under-utilize or squander...
Startups, Investors and Digital Advertising

Startups, Investors and Digital Advertising

Ever heard the expression “you have to spend some money to make some money?” This is one of those instances. And if you spend some money the right way, you can potentially earn your company the proper investment and funding. When thinking of advertising, it usually is...

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