Our Marketing Blog
Overtake Competitors With Google & Bing
One sure way of staying above and beyond your competitors in the search engines is to have an effective search engine marketing (SEM) strategy. In order to rank higher than your competitors in major search engines such as Google and Bing and elsewhere on the internet,...
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Dynamic Keyword Insertion Increases CTRs & CPAs
The most popular search engine advertising platforms are Google AdWords and Bing Ads. In a Google AdWords campaign, your brand will be able to reach your target customers and be seen across the web through text-based search ads, display ads, video ads, and app ads. If...
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LinkedIn Ads Lead Generation Forms – Get Easy-to-Convert B2B Sales Leads
LinkedIn Lead Gen Forms provide you with easy-to-convert sales leads. Business enterprises that try to capture leads through online forms face the problems of many abandoned forms, and the lead records that contain incomplete and inaccurate information. The newly...
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Quality Score: The Key To Lowering CPCs
When it comes to Google and the Quality Score of your ads, it isn’t just about quality—it is about leveraging the most out of your ad spend. As a business, you can have a great copywriter, great ads built around amazing keyword research, and great landing pages on...
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B2B Advertising Sales Cylce: Success Relies on Data, Optimization & Patience
If you’ve ever sold, advertised or marketed to both B2B and B2C clientele, you’ve probably noticed that there is a significant difference. Yes, their money spends the same, and you use a lot of the same sales and marketing techniques, but there is a different...
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Header Tags for SEO
You just had an awesome custom built website built for your business, but did the web designer put forth search engine optimization best practices when he built your site? Depending on how experienced your website “guru” is, they may not have properly optimized your...
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Brand Your Non-Profit With Google
You’ve applied and qualified for the Google Ad Grant, you are receiving your $10,000 a month in-kind advertising for your non-profit, and you have strategized on the best way to ensure that you get donors and volunteers for your organization. Now it is time to use...
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Attract Donors To Your Non-Profit With Google AdWords
Once you’ve applied for your Google Ad Grant and you’ve received your monthly $10,000 in free Google AdWords advertising, it is important that you correctly optimize your ads so that you spend every dollar of it. The worst thing you can do is under-utilize or squander...
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Startups, Investors and Digital Advertising
Ever heard the expression “you have to spend some money to make some money?” This is one of those instances. And if you spend some money the right way, you can potentially earn your company the proper investment and funding. When thinking of advertising, it usually is...
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Get $10,000/mo in Google Spending For Your Non-Profit
If you run a non-profit or you are responsible for their marketing and you aren’t taking advantage of Google Ad Grants, then buckle up. We are about to let you in on one of the best kept secrets in non-profit advertising—and honestly, it really isn’t a secret, just a...
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