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301 Redirection & Site Migration – Never Lose Google Status

301 Page Redirections: What is it? There are several types of redirects. A 301-page redirection is used when the old version and the new version
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301 Page Redirections: What is it?

There are several types of redirects. A 301-page redirection is used when the old version and the new version of the site have different URLs. It is a permanent redirect from an old URL to a new one. In fact, 301 is an HTTP code that is interpreted as “moved permanently.” 301-page redirection directs visitors of the site to a different URL than the one that they originally keyed-in to their browser or chosen from a search engine results page. Websites should utilize 301 redirects when they are moving from one URL to another so that their visitors are directed to the right site.

When applying redirects on a website, 301-page redirection is considered as the best and most efficient method. This is because it easily sends site visitors and search engines to a different URL without having to retype anything. This is one way of ensuring that online traffic gets directed towards the most up-to-date version of a URL. 301-page redirection is important in order to maintain a website’s domain authority.

Using 301 Redirections when Conducting a Site Migration

When conducting a site migration, a certain website goes through extensive changes in essential areas that may affect search engine visibility. These changes usually refer to UX, coding, site structure, site performance, or content. 301 redirects should be used if the site transfers to or from another domain or subdomain. It should also be used to move from HTTP to HTTPS. When 301-page redirection is used during a site migration, it will inform search engines to index the new URL. It will also forward ranking signals from the old URLs to the new ones.

The main goal whenever there is site migration is not to lose SEO traffic. After carefully going through a site migration path which begins with using a sandbox or test server and crawling your site before the actual migration, you should also make a copy of your Google Analytics data so that you can identify if any traffic is lost after the migration. This includes making a list of all the URLs on the old site. Another important step is to map all changed URLs from old to new.

You can set up your redirects using a regex expression in the .htaccess file of the old site. This swaps out the domain name or exchanges it from HTTP to HTTPs. After moving content to the new domain, you can implement a permanent 301 redirect domain.

It is important to test redirects on a test server in order to verify that it doesn’t produce 404 errors. Before setting up the 301 redirect, make sure that the site is in pristine condition.

Tools Used to Check on 301 Redirections

– SEMRush
SEMRush is an online marketing research service. The SEMRush site audit is a website crawler that checks SEO issues, including checking for important HTTPS implementation errors and broken links. Before migrating a website and applying 301-page redirection, you can use this tool to check the success of the migration and point out common issues.

– Screaming Frog
Screaming Frog has developed a tool, the SEO Spider, a desktop program that checks SEO issues and audits websites. It checks redirects in two ways: either crawling the website or uploading a list of URLs in bulk.

Are you planning your new website? Do you have a qualified SEO company to plan your site migration hand in hand with you? We at WadiDigital, B2B Digital Marketing Agency offer a free SEO review! Don’t miss this amazing opportunity and contact us.

About the author

Paul Gladstone
Paul has 20+ years of digital marketing, business, and project management experience. He leads B2B Organic Marketing at Wadi, supports Glasgow Rangers, and enjoys off-road ultra running.

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