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On Page SEO – Some Say 70% Of Ranking Success Attributed To On-Page Factors

One important focus area of Search Engine Optimization is On-Page SEO. On-Page SEO, also called on-site SEO, includes optimizing the internal elements of website pages
Organic SEO

One important focus area of Search Engine Optimization is On-Page SEO. On-Page SEO, also called on-site SEO, includes optimizing the internal elements of website pages so that they can be more search-engine friendly. On-Page SEO is an essential element, accounting for 70% of ranking success. On-Page SEO brings in targeted visitors looking for specific information. These visitors have the biggest probability of becoming paying customers.

Let Google Understand Your Website

With on-page SEO, search engines such as Google will understand your website and see it the way you see it. This also gauges if your content will be relevant and useful to visitors who are seeking information using a set of keywords.

Each page on the website should be optimized using both content and metadata. This will make each page more search-engine friendly. The Title Tag is the most important on-page SEO element. Ideally, the Title Tag should start with the keyword, or the keyword should at least be closer to the beginning of the Title Tag. A Title Tag should be unique and descriptive and it should be between 60 to 70 characters each.

On-Page SEO should also be targeted for other media elements. Video, images and other non-text content should be optimized. Alt Text or Alt Tags should have a short description of the image, which should contain the keyword as well. Search Engine Web Crawlers will use these tags to identify the image. The title of the page should be wrapped in an <H1> tag

A rich snippet contains more information than a normal snippet. A snippet is a result that Google shows the user after they have made a specific search. As a rule, since rich snippets contain more information such as an image or a rating, it has a higher click-through rate. Google will be able to show rich snippets if you add structured data, which is a piece of code in a specific format.  When Google reads the code, it creates rich snippets.

A breadcrumb trail indicates the page’s position in the site hierarchy. A rich snippet code can be easily added to the internal linking breadcrumb structure. When you do this, Google identifies it and presents the information in the search results. Rich snippets breadcrumbs are currently becoming essential for SEO.

Google’s “Search Console”

Google has provided a very useful tool which is specifically designed for your site success.  The Google Search Console is a free service which helps you monitor your site’s performance in Google Search results. Through the Search Console, you will also be able to discover how the world and Google see your site.

Creative Ways to Approach Technical SEO

Technical or On-Page SEO may seem complicated and tedious, but there are many creative ways to approach it. Results-driven tech marketing agency WadiDigital believes that there is always more than one road to success. In fact, they usually think of different solutions to the same problem. Thinking outside the box will help generate favorable results for your website.

About the author

Paul Gladstone
Paul has 20+ years of digital marketing, business, and project management experience. He leads B2B Organic Marketing at Wadi, supports Glasgow Rangers, and enjoys off-road ultra running.

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