Overtake Competitors With Google & Bing

One sure way of staying above and beyond your competitors in the search engines is to have an effective search engine marketing (SEM) strategy. In order to rank higher than your competitors in major search engines such as Google and Bing and elsewhere on the internet,...
Dynamic Keyword Insertion Increases CTRs & CPAs

Dynamic Keyword Insertion Increases CTRs & CPAs

The most popular search engine advertising platforms are Google AdWords and Bing Ads. In a Google AdWords campaign, your brand will be able to reach your target customers and be seen across the web through text-based search ads, display ads, video ads, and app ads. If...
Startups, Investors and Digital Advertising

Startups, Investors and Digital Advertising

Ever heard the expression “you have to spend some money to make some money?” This is one of those instances. And if you spend some money the right way, you can potentially earn your company the proper investment and funding. When thinking of advertising, it usually is...
Branding With Search Engine Marketing

Branding With Search Engine Marketing

When it comes to Search Engine Marketing (SEM), there are several major benefits that can help your business. While the obvious benefit is to help convert customers, a largely unmentioned benefit is branding. Subconsciously, as we peruse the internet, we are bombarded...
Bing’s Ads Advantages Over Google

Bing’s Ads Advantages Over Google

When you start an aggressive advertising campaign, often times we start with just the lion’s share of the market—Google. Assuming that you’ve seen that Google Adwords has had a significant impact on your business, you are ready to start reaching out to the other...

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