Hailing from the Arizona desert and now living in Israel, Shira joined Wadi with a background in writing, content marketing, and a deep interest in how search is evolving in the age of AI. At Wadi, she works across SEO, GEO, and AI-driven growth initiatives, helping clients strengthen their visibility across both traditional search engines and emerging answer engines.
Shira's background in writing and content strategy shapes the way she approaches modern search: with a focus on audience intent, clarity, and content that performs well in both search results and AI-generated responses. She's especially interested in the intersection of content, search behavior, and AI, and enjoys exploring the systems and strategies that help brands stay visible as discovery continues to change.
When she's not working, you'll usually find her with a book, experimenting with sourdough or a new dessert recipe, or playing violin, a hobby she's kept up since she was nine.
