Rachel Garfinkel is an SEO and Social Media Marketer who helps brands show up online in a way that’s clear, authentic, and strategic. She blends social storytelling with SEO strategy to create content that’s both discoverable and genuinely engaging. With experience across video, live event coverage, and brand-led social strategy, she understands how people actually interact with content, not just how it’s meant to perform. Rachel brings particular expertise in X, where she’s built strong brand voices in fast-moving tech and marketing spaces. Her approach centers on clarity, consistency, and helping brands confidently take up space.