We have run SEO, paid search, LinkedIn, and influencer marketing for more than 40 cybersecurity vendors, including Palo Alto Networks, Check Point, Armis, and Silverfort.
Hypr
HYPR's a security company, so when we pursued an agency to help with our marketing, we decided on Wadi for their cybersecurity experience. Once we started working together, we understood why they come so highly recommended for cybersecurity marketing
Roman Kadinsky
Co-Founder, President & COO
Hypr
SCADAfence a Honeywell company
If you want to work with good people in an agency that feels like an extension of your own marketing team - I highly recommend working with Wadi.
Michelle Mogelson Levy
SCADAfence a Honeywell company
Fiverr Pro
If you are looking for the best LinkedIn Ads team that is hands-on, optimistic, sends the best email recaps and breakdowns, and will go deep into the data and reporting with you, then look no further than Wadi.
Ania Rivera
Demand & User Acquisition
Fiverr Pro
Healthy.io
We were delighted with Wadi’s work and expanded our partnership into SEO, with Wadi leading a full technical audit, fixing all technical issues, updating our Knowledge Panel & Google Business Profile, and providing keyword research.
Aviad Shany
VP Growth
Healthy.io
IDT Corporation
Wadi has helped IDT Corporation with LinkedIn Ads and lead generation. They are experts in LinkedIn Ads and have demonstrated that they can bring in leads and MQLS at a better price.
Ricky Isibor
Senior Marketing Manager
IDT Corporation
Portnox Security
Yoel and his team at WadiDigital know their stuff. If you need to take your LinkedIn and Google Ad campaigns to the next level, and you’re leading marketing for a tech start-up, this is your team.
Michael Marvin
Director of Product Marketing
Portnox Security
Guardicore (aquired by Akamai)
I have the pleasure of working with Wadi for the optimization of our LinkedIn Ads and Google Ads. They have demonstrated great knowledge of the platforms and provided unique customer service and attention to detail.
Dani Woolf
Digital Marketing Manager
Guardicore (aquired by Akamai)
GenCell Energy
Since working with WadiDigital, we have seen increased growth both in rankings and in our organic traffic, but most importantly in our lead conversions, this latter due to more highly focused SEO based on the use of keywords with intent.
Libby Alpert
Head of Marketing
GenCell Energy
Audience 1st
The most dedicated agency I've ever worked with. WadiDigital will go far and any global B2B company would be lucky to have their PPC and LinkedIn accounts in his hands.
Dani Woolf
Founder & CEO
Audience 1st
DRIVENETS
I have had the privilege of working with WadiDigital for LinkedIn Ads, Google Ads, Lead Generation, and Search Engine Optimization in my role at DriveNets. I recommend reaching out to Yoel Israel and working with WadiDigital.
Yaniv Taieb
Digital Marketing Manager
DRIVENETS
Intezer
Wadi demonstrated that when the bar is set high, they will go to extreme lengths to get us the results we wanted, including daily calls and testing many campaigns.
Czesia Glik
VP Marketing
Intezer
Cybersecurity buyers are technical, skeptical, and risk-averse, and most marketing agencies have never spoken to a CISO in their lives.
Marketing a cybersecurity product is not like marketing other software. Your buyers, whether CISOs, security architects, or procurement committees, distrust hype, require technical credibility, and move through long multi-stakeholder sales cycles.
According to Gartner (2025), 67% of B2B cybersecurity purchases involve five or more decision-makers. A generalist agency gets the messaging wrong. A digital marketing agency that already lives in this space gets it right from day one.
Cybersecurity marketing is digital marketing applied to the cybersecurity industry, where buyers are technical, sales cycles are long, and trust is earned through credibility, not clever ads.
A campaign that converts in e-commerce falls flat with a CISO. Content that works for a general SaaS audience misses the mark with a security architect who can spot shallow expertise immediately.
You need a digital marketing agency that understands cyber. We run SEO, GEO, paid search, paid social, LinkedIn, and influencer marketing for vendors who cannot afford to waste budget on an agency with a learning curve.
We are a digital marketing agency with deep cybersecurity specialization, helping B2B security vendors grow organic traffic, generate demand, and build category authority.
Our team has worked with 40+ cybersecurity vendors across endpoint, cloud, OT/ICS, identity, and threat intelligence. That domain depth means your messaging, keyword strategy, and content land with technical buyers from day one.
We are an extension of your team - with a deeper bench and more expertise. The crew manages everything behind the scenes and is available for all of your marketing needs.
No two security vendors sell the same way. We map your marketing strategy to your actual sales motion, whether that is product-led, channel-driven, or enterprise direct, and build the content, SEO, and paid strategy to match.
Our transparent reporting and custom dashboards are based on your pipeline metrics, not vanity numbers. You always know what is working and why.
We offer SEO and GEO, paid search, paid social, LinkedIn marketing,
and influencer marketing, all built for B2B cybersecurity companies.
Wadi will help you to set ambitious goals, provide project management, set up Google Analytics, and event tracking to help you rank in search and get cited by AI.
Cybersecurity keyword research means understanding buyer intent at every stage. We help you prioritize terms your competitors are not yet owning, feeding directly into your SEO strategy and content production.
We run a full technical audit covering site architecture, crawlability, and indexability, and then fix what is holding your rankings back.
We audit your existing pages, identify content gaps against competitor rankings, and produce strategic briefs that help your writers produce content that earns rankings and AI citations.
Off-page SEO includes activities to improve search performance that aren't implemented on a site itself, such as online reputation management, review listings, and Google Business optimization.
LinkedIn is where your buyers spend time. We run account-based paid social campaigns targeting CISOs, security architects, and IT decision-makers by company size, industry, and job function, with creative ad copy that earns attention from a skeptical audience.
We run Google Ads campaigns targeting high-intent buyers, with ad copy and landing pages written for technical audiences, where every campaign is built around your niche and buyer persona.
Cyfluencer
Cyfluencer is Wadi's influencer marketing platform connecting B2B cybersecurity vendors with the practitioners, analysts, and content creators their buyers already follow and trust.
Generic influencer marketing does not work in cybersecurity. Your buyers trust practitioners, not celebrities. Cyfluencer gives you access to vetted cybersecurity influencers, from threat researchers to CISO advisors, who can amplify your message with the kind of credibility that paid media cannot replicate.
A cybersecurity marketing agency brings domain knowledge that your generalist agency does not have. We understand how security buyers think, what they distrust, and how to write for technical audiences without losing commercial impact. No learning curve at your expense.
For most B2B security vendors, the highest-quality pipeline comes from a combination of SEO, LinkedIn paid social, and targeted content marketing. The right mix depends on your sales cycle, deal size, and whether you are selling to SMB, mid-market, or enterprise.
Most cybersecurity SEO clients show measurable ranking improvements within 90 days and traffic growth within six months. Competitive categories may take longer. We set realistic targets in month one and report against them every month.
Both. Early-stage vendors typically need category education and thought leadership content. Established vendors need competitive SEO, paid media, and analyst coverage. We scope each engagement to where you are at, and your growth objective. Talk to us.
Yes. Thought leadership content, LinkedIn strategy, and influencer placement through Cyfluencer are part of our core offering for cybersecurity companies that need practitioner trust alongside search visibility. See our influencer marketing services.
