Marketing Automation

Marketing Automation Specialist

What the job entails and the day-to-day:​

  • Build and grow WadiDigital’s and its clients’ email list through organic efforts
  • Ideate and execute various email marketing campaigns
  • Collaborate with team members to design and create copy/ content
  • Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
  • Run A/B tests for email campaigns and landing pages to optimize performance
  • Track campaign performance and tweak workflows accordingly
  • Ensure compliance while executing email marketing campaigns and collecting data

What you need to have to work with us:​

  • Understanding of the B2B landscape, B2B personas and sales cycle
  • 2-4 years’ experience in Marketing Automation
  • Highly professional verbal and written communication skills. Native-level English a MUST
  • Proficiency in HubSpot, Marketo, or Oracle Eloqua; and/or alternatively, experience working on email marketing campaigns, lead generation and nurturing, and Google Analytics
  • Preliminary knowledge of relevant marketing areas including copywriting, social media, and user experience and user interface design 
  • Excellent project management and collaboration skills, i.e., a team player
  • Should know how to use data as insights to help drive results

​We prefer if you have:

  • Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages

​We look for team members who are:

  • Careful and take pride in their work
  • Analytical and organized
  • Able to initiate ideas, i.e. self-starter
  • Humble, willing to put others first and able to pitch in to help other teammates as needed
  • Ability to work in a very fast-paced environment managing multiple clients
  • Constantly looking to improve yourself, the team and your client’s success

To apply email your CV to info@wadidigital.com with the subject line: Marketing Automation job