Basset & Gold has the pleasure of having Yoel Israel manage, optimize and improve our Google AdWords search, banner and remarketing campaigns. We spend over $100,000/month in Google AdWords with many financial products targeting the British market. Yoel has succeeded in significantly lowering cost per acquisition and improving our conversion rates week after week, ensuring we get higher quality leads with our growing budget.
Yoel has very strong interpersonal skills and tries to test new ideas, ads and targeting on a regular basis to determine what new opportunities can expand our campaigns and reach new people. If you have a large budget and let Yoel ‘do his thing’ you will be very satisfied with the results and the ROI he can provide with his expertise.