Quality Score: The Key To Lowering CPCs

When it comes to Google and the Quality Score of your ads, it isn’t just about quality—it is about leveraging the most out of your ad spend. As a business, you can have a great copywriter, great ads built around amazing keyword research, and great landing pages on...

Brand Your Non-Profit With Google

You’ve applied and qualified for the Google Ad Grant, you are receiving your $10,000 a month in-kind advertising for your non-profit, and you have strategized on the best way to ensure that you get donors and volunteers for your organization. Now it is time to use...

Attract Donors To Your Non-Profit With Google AdWords

Once you’ve applied for your Google Ad Grant and you’ve received your monthly $10,000 in free Google AdWords advertising, it is important that you correctly optimize your ads so that you spend every dollar of it. The worst thing you can do is under-utilize or squander...

Startups, Investors and Digital Advertising

Ever heard the expression “you have to spend some money to make some money?” This is one of those instances. And if you spend some money the right way, you can potentially earn your company the proper investment and funding. When thinking of advertising, it usually is...

Get $10,000/mo in Google Spending For Your Non-Profit

If you run a non-profit or you are responsible for their marketing and you aren’t taking advantage of Google Ad Grants, then buckle up. We are about to let you in on one of the best kept secrets in non-profit advertising—and honestly, it really isn’t a secret, just a...

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