Our Marketing Blog

Overtake Competitors With Google & Bing

One sure way of staying above and beyond your competitors in the search engines is to have an effective search engine marketing (SEM) strategy. In order to rank higher than your competitors in major search engines such as Google and Bing and elsewhere on the internet,...

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Quality Score: The Key To Lowering CPCs

When it comes to Google and the Quality Score of your ads, it isn’t just about quality—it is about leveraging the most out of your ad spend. As a business, you can have a great copywriter, great ads built around amazing keyword research, and great landing pages on...

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Header Tags for SEO

You just had an awesome custom built website built for your business, but did the web designer put forth search engine optimization best practices when he built your site? Depending on how experienced your website “guru” is, they may not have properly optimized your...

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Page Speed and SEO

There are dozens and dozens and dozens of factors that affect your rankings in search engines—one of these factors is your page speed. One thing that search engines have really focused on over the last few years in improving the user experience. Since page speed...

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SEO Friendly URLs

Depending on the content management system that you are using for your website, your URL structure may already be formatted in a way that is optimal for search engine optimization. If not, here are some of the top things you need to know if you want your site to...

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SEO Image Optimization

This article is not about selecting images. Don’t get us wrong, the images that you select make a huge difference—appearances are everything. But this particular article is about optimizing images for search engines, not for humans. What most people don’t know is that...

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Increase Revenue With Facebook Ads

Whether you are talking about getting leads from search engines or social media, the opportunity to get conversions based on organic engagement are getting less frequent. Companies like Facebook and Google are making it harder and harder to succeed without engaging in...

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Branding With Search Engine Marketing

When it comes to Search Engine Marketing (SEM), there are several major benefits that can help your business. While the obvious benefit is to help convert customers, a largely unmentioned benefit is branding. Subconsciously, as we peruse the internet, we are bombarded...

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Sitemaps for SEO

When it comes to creating a sitemap for your website there are actually two different sitemaps that every site needs. There is the sitemap for human consumption, this is an index of the main pages and subpages that fall underneath them—pages that can be perused by...

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Google Search Console

A successful marketing campaign relies on successful organic search results. When it comes to ensuring that your site performs well, you have to rely on Google—the leader of search—as the source of truth for whether or not your site is search engine friendly. Their...

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Title Tag And Meta Description Optimization

When it comes to search engine optimization, there are progressive steps that come naturally in the order of success. After doing keyword research and finding what keyword phrases you need to target—based on search volume and competition—it is essential to frame your...

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Keyword Research

When it comes to building out the actual content on your business’ website, there is nothing more important than keyword research.  Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people...

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Bing’s Ads Advantages Over Google

When you start an aggressive advertising campaign, often times we start with just the lion’s share of the market—Google. Assuming that you’ve seen that Google Adwords has had a significant impact on your business, you are ready to start reaching out to the other...

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Tell Your Story With Facebook Canvas

Advertising with Facebook Canvas Mobile users are continually on the rise. From the number of people installing Facebook apps, to Google recognizing that more people are now using mobile for search than desktop computers, the data is irrefutable: conquering mobile is...

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SEM or SEO? What’s The Difference?

A Guide to Search Engine Marketing and Search Engine Optimization What is better Search Engine Marketing (SEM) or Search Engine Optimization (SEO)? There is no better. They are both essential to internet marketing strategy. So maybe the more accurate question is: How...

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